sandy henderson – central london copywriter

cognitive overload

Cognitive overload is a wonderfully pseudo-scientific label for the moment your eyes glaze over when you are reading or listening, and you stop taking anything in. Screen freeze. System shutdown. Lights on but no one at home.

The internet is a wonderful world but it’s making us lazier and more intolerant. If we don’t understand something, or are simply not interested in it, we just click away.

Research shows that reading habits now follow an F-pattern: two horizontal stripes followed by a vertical one. Writers take note: that’s all you get – not reading, just scan-reading.

So work out what point you want to make, make it and then shut up.